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What’s a Funnel and How Do You Build One?

Marketing funnels can often feel like a buzzword for business owners. It's something that entrepreneurs talk about - but may or may not fully understand. The truth is that creating marketing funnels for your business is a key part of scaling and building long-term success.

What Are Client Avatars and Why Do You Need Them?

This was originally published for Twenty Over Ten’s Market Assist Blog. They might start by creating a blog, and writing a few posts about topics that have high-ranking search terms, or that incorporate local SEO. Then, maybe, they start distributing their content through a newsletter and social

Why New Advisors Should DIY

I have a big opinion that’s not always a popular one: I firmly believe that new advisors and business owners should try to DIY their marketing – at least through their first year. Already, I hear audience members scoffing. I told you – it’s not