Blogging – Zoë Meggert

Why Yearly Marketing Goals May Not Be Your Best Bet

This post was originally written for and published on the FPA Practice Management Blog. Toward the end of the year, there’s a lot of buzz about annual marketing goals. I think I’ve read five blog posts this week alone on what annual marketing goals I

Blogging 101: How to Get Started in 60 Minutes

This was originally published for Twenty Over Ten. Blogging. That word can instantly polarize a room of advisors. Some people love the excitement of blocking off time in their calendar each month to blog. Others cringe at the idea – and sit in silence, staring

How Content Marketing Can Positively Impact Current Client Relationships

This was originally published for Twenty Over Ten. Content marketing is often viewed as a prospecting tool — full stop. While it’s true that creating and distributing high-value content can have a laundry list of lead-generating benefits, it also has another (often unsung) benefit: YOUR

Category: Blogging