This was originally published for Twenty Over Ten. Content marketing is often viewed as a prospecting tool — full stop. While it’s true that creating and distributing high-value content can have a laundry list of lead-generating benefits, it also has another (often unsung) benefit: YOUR
Marketing funnels can often feel like a buzzword for business owners. It's something that entrepreneurs talk about - but may or may not fully understand. The truth is that creating marketing funnels for your business is a key part of scaling and building long-term success.
I have a big opinion that’s not always a popular one: I firmly believe that new advisors and business owners should try to DIY their marketing – at least through their first year. Already, I hear audience members scoffing. I told you – it’s not