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Category: Getting Started

Why Yearly Marketing Goals May Not Be Your Best Bet

This post was originally written for and published on the FPA Practice Management Blog. Toward the end of the year, there’s a lot of buzz about annual marketing goals. I think I’ve read five blog posts this week alone on what annual marketing goals I

What Are Client Avatars and Why Do You Need Them?

This was originally published for Twenty Over Ten’s Market Assist Blog. They might start by creating a blog, and writing a few posts about topics that have high-ranking search terms, or that incorporate local SEO. Then, maybe, they start distributing their content through a newsletter and social